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How well do you know the polling industry?

Guess the real numbers behind the polling industry, see how everyone else guessed, and get the source.

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As of 2025, polling and research firm Ipsos reported annual revenue of about how much?

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the polling and market-research industry
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over 24 million people

As of 2024, YouGov draws its online survey samples from a panel of over how many people worldwide?

That huge panel lets YouGov quickly assemble demographically matched samples for many different clients.

Source: Wikipedia: YouGov (2024) en.wikipedia.org

$36 million

For its fiscal year ending June 2021, nonprofit pollster Pew Research Center reported revenue of about how much?

Unlike commercial firms like Ipsos or YouGov, Pew is funded mainly by foundation grants rather than client contracts.

Source: Wikipedia: Pew Research Center (2021) en.wikipedia.org

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Each question asks you to guess a real number about the polling and market-research industry. After you answer you see how everyone else guessed, then the real figure and where it comes from.

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Four stats and one opinion poll. A correct guess earns 100 points plus up to 50 for speed, with a combo bonus for answers in a row. The range next to the right answer earns 40. Opinion polls earn 25 for having your say, and nailing every stat adds 150.

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