Business · Facts & sources
4 sourced facts about the polling and market-research industry, each with the context behind the number. 4 more are in today's round and appear here after it closes.
AnswerUnited States
The UK trails at about $9.1 billion and China at about $2.88 billion.
Source: Statista-sourced industry overview, cited via Wikipedia: Market research (2025) en.wikipedia.org
Answerabout €2.52 billion
Ipsos is one of the largest market research companies in the world, operating across dozens of countries.
Source: Wikipedia: Ipsos (2025) en.wikipedia.org
Answerover 24 million people
That huge panel lets YouGov quickly assemble demographically matched samples for many different clients.
Source: Wikipedia: YouGov (2024) en.wikipedia.org
Answer$36 million
Unlike commercial firms like Ipsos or YouGov, Pew is funded mainly by foundation grants rather than client contracts.
Source: Wikipedia: Pew Research Center (2021) en.wikipedia.org